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About Project X

Built for businesses that want more than marketing.

Project X is a boutique growth partner. We combine the rigour of a consultancy, the taste of a creative studio and the execution of an in-house performance team — operating as one.

We don't sell campaigns. We build the system underneath them: strategy, brand, channels, data and AI, engineered to compound.

The result is a quieter kind of agency relationship. Smaller team, sharper thinking, measurable enterprise value.

100+
Growth Projects
Social Media Strategy

Always-on content systems engineered for reach, resonance and pipeline.

Marketing Campaigns

Integrated 360° campaigns that move business KPIs, not vanity metrics.

Brand Identity Creation

Distinctive brand systems built to earn recognition and command premium.

E-shops & Websites

Conversion-first digital products, from bespoke sites to full e-commerce platforms.

Co-founders

Our Garage Story

Project X started the way most category-defining companies do — small, scrappy, and in a room too small for its ambition. Two people. One laptop each and a whiteboard that never emptied.

Myriam and George didn't set out to build another marketing agency. They set out to prove that a compact, senior team could out-think, out-execute and out-perform the layered agency model — and put measurable enterprise value on the board while doing it.

A few years later, that same team runs six-figure marketing budgets for brands across retail, hospitality, beauty, real estate and B2B software — from the same city, with the same discipline that started in that penthouse. The room got bigger. The operating principle didn't.

45 sqm
A penthouse in the middle of the city
The team

6 senior operators. One pod.

Strategists, designers, developers and performance marketers — engineered as one team. The people you meet are the people who do the work.

Myriam Planaki — Founder & Managing Director at Project X
Myriam Planaki
Founder & Managing Director
George Goumpouros — Founding Partner at Project X
George Goumpouros
Founding Partner
Afroditi K. — Graphic Designer at Project X
Afroditi K.
Graphic Designer
Giorgos V. — Web Developer at Project X
Giorgos V.
Web Developer
Evi S. — Account Manager at Project X
Evi S.
Account Manager
Dimitris Ch. — Graphic Designer at Project X
Dimitris Ch.
Graphic Designer
Now accepting partners for Q3 2026

Go further. Build
the growth engine.

Book a free 30-minute strategy session with our senior team.