Public Courses. Skills as a flagship — Public's learning platform, powered by Workearly.
Launch a learning destination under the Public brand that competes with global EdTech, while feeling unmistakably Greek and ecosystem-aware.
Editorial homepage with cinematic instructor portraits, a 94-course catalog with Credly-verified cards, audience-track tiles for career and education, and a Public+ member loyalty hook.
- Website
- Catalog UX
- Conversion system
The work, in detail.
We partnered with Public Courses to rebuild the brand from the inside out — starting with positioning, voice and a refreshed system of visual cues that could scale across every surface.
The result is a brand that no longer competes on category language; it sets it. Editorial homepage with cinematic instructor portraits, a 94-course catalog with Credly-verified cards, audience-track tiles for career and education, and a Public+ member loyalty hook.
Today, the system continues to compound: identity, narrative and creative all pulling in the same direction.
Editorial hero, powered by Workearly.
Cinematic instructor portraits, bilingual messaging and a clear value prop above the fold.
Filter-led discovery.
Specialty pills (AI, Business, Data Science, Marketing, HR, Tech) and price tiers help learners narrow 94 courses in seconds.
94 courses, Credly-verified.
Card system with verified badge, discount tag and clear price hierarchy — built for conversion at scale.
Career & education, side by side.
Editorial split tiles introduce mentorship-led career tracks and certified learning paths with full-bleed photography.
A free funnel into AI literacy.
Free intro library lowers the barrier to entry — a carousel of lifestyle-shot videos that warm users up to paid programs.
Real alumni, on camera.
Video testimonial wall borrows the visual grammar of social UGC, building trust through faces instead of stars.
Answers, on the same page.
12-question FAQ paired with a dark contact card removes friction before checkout.
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