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EdTech · Website/2024

Workearly. Online courses, designed like a flagship product.

Web DesignEdTechUXCRO
Workearly — Online courses, designed like a flagship product.
Challenge

A growing online-learning platform competing against global incumbents.

Approach

Course catalog UX, conversion-led landing pages, instructor branding and full design system.

Outcome
  • Website
  • Catalog UX
  • Design system

The work, in detail.

We partnered with Workearly to rebuild the brand from the inside out — starting with positioning, voice and a refreshed system of visual cues that could scale across every surface.

The result is a brand that no longer competes on category language; it sets it. Course catalog UX, conversion-led landing pages, instructor branding and full design system.

Today, the system continues to compound: identity, narrative and creative all pulling in the same direction.

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