EdTech · Website/2024
Workearly. Online courses, designed like a flagship product.
Web DesignEdTechUXCRO
Challenge
A growing online-learning platform competing against global incumbents.
Approach
Course catalog UX, conversion-led landing pages, instructor branding and full design system.
Outcome
- Website
- Catalog UX
- Design system
The work, in detail.
We partnered with Workearly to rebuild the brand from the inside out — starting with positioning, voice and a refreshed system of visual cues that could scale across every surface.
The result is a brand that no longer competes on category language; it sets it. Course catalog UX, conversion-led landing pages, instructor branding and full design system.
Today, the system continues to compound: identity, narrative and creative all pulling in the same direction.
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